The Utopia Collection

Female entrepreneurs Kelsey and Monica Rush of Bikini Empire Swim Inc. launch their 2023 Spring line ‘The Utopia Collection’. 

Vancouver (March 8, 2023) - Bikini Empire launches the Utopia collection, a sensual swimwear experience that celebrates femininity, created with fabrics made from recycled industrial waste. With new takes on classic silhouettes, the Utopia collection is sweet, classy, and sustainable.

Bikini Empire has been making waves in the sustainable swimwear world since 2014, a long run for what is now a crowded swimwear market. Most memorably with the launch of the timely "Deserted Collection" during the beginning of the pandemic in 2020, Bikini Empire met consumers exactly where they were - deserted in isolation, quarantine, or lockdown. The collection offered an escape through psychedelic imagery and prints, and classically flattering silhouettes. The collection was a huge hit with fashionistas across North America, with Bikini Empire having its most successful year ever during a global pandemic - proof that even in difficult times, fashion is an escape that brings us joy. 

This year, BE is announcing ‘The Utopia Collection,’ filled with colors that will transport you and your friends to a far-away place with luxurious, textured fabrics and timeless cuts. The Utopia Collection is unapologetically feminine, because the twins believe that shopping for swimwear should be fun, fabulous, and not too stressful. “So many women find shopping for swimwear daunting, and we want to make it as exciting and smooth as possible. We believe that bikinis should make you feel as sexy as you are” says co-founder Kelsey Rush. The duo’s obsession with fit and comfort has been paramount to the brand’s success. Their website offers easy online shopping with a fit guide, live chat with fit experts, free shipping and the option to exchange a size if it’s not quite right. 

Sustainability has always been at the forefront for Bikini Empire since their inception in 2014, and this collection is no different. The fabric used in The Utopia collection is a 100% regenerated nylon yarn derived from pre and post industrial waste such as discarded fishing nets, fabric scraps, carpet, industrial plastic and plastic by-products. The discarded materials are put through a sophisticated and complex process and turned into ECONYL®, a polyamide yarn boasting the same features as virgin nylon in terms of performance and quality, but produced without the use of non-renewable fossil fuels. All of the different fabrics that Bikini Empire uses contribute directly to the clean up of the oceans, and the redirection of industrial waste. Kelsey and Monica believe that fashion is a solution, not a problem. 

The result is a sensual swimwear experience that compliments the female form that consumers can feel good about.